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Transforming Communities Through the Arts


“It is with great pleasure that I endorse the extensive capabilities of David Gonzalez as an unparalleled creative partner and community facilitator.  The McCallum was privileged to have his partnership.  So will any organization that is fortunate enough to engage with him in the future.” Mitch Gershenfeld, Executive Director of the McCallum Theatre.

Our Mission


To help arts organizations create effective outreach programs with a special emphasis on Hispanic communities.

Crisálida – Spanish for chrysalis


Our team performs in-depth research on your local Hispanic community focusing on obtaining actionable analysis and data relating to local demographics; nationalities, race, religion, education, age, etc. We engage with community organizations and leaders through the use of focus groups, interviews, and round table conversations with the explicit goal of obtaining eye-level analysis of community issues and needs.



We focus on developing mission-based relationships in the community. We work with your team to develop a range of community actions ranging from creating community liaison(s) from PAC staff, developing Hispanic Community Advisory Boards, creating positive and effective relationships with community organizations, drawing on local Hispanic artists, developing workshops (poetry, theater, music, dance, etc.), helping produce and promote community performances & visual art projects.



Our team can help set and implement strategic initiatives to help your organization achieve its goals of reaching your local hispanic communities. Our strategic planning services focuses on setting a comprehensive plan for your organization that encompasses Goals, Objectives, Methods,and Evaluation.



Every great plan requires action to achieve its goals. We help your organization reach its community goals by providing services in the following areas: documenting and sharing project: photo, video, blogging, Youtube channel, social media. By drawing on local Hispanic and other talent we help create a pool of artists to conduct workshops and community performances in poetry, theater, music, dance, and the visual arts.

Latest projects

McCallum Theatre
University of California Chico

Our aim is to empower local communities through the arts and through effective long-term relationships with our client organizations


A Video Sampling…


Empowering local latino communities across the nation